- Chapter 4 -

 - Version 1 - 

ongoing changes will be updated

Check out the FREE documentary on iTunes 

Audi Canada present: TRUTH IN 24 - Every second counts

_ GUIDE TO BRIEF _
Brand / Create the brand behind the design
Distribution / Where will it be sold
Competition / Which shoe will be your consumer choice to day
Consumer /  focus on one, to make sure you not try to please everyone with the result not reaching any
Activity / As details as possible, link to your consumer
Inspiration / links to your story, your virtual inspirations sources
Performance / lnks to your activity, what will the shoe be able to perform
Story / No shoe without a story, this is the key to make sure your design goes deeper
Materiale / Which materiale will you use on the shoe, should make sense by looking at performance
Color / What is the color story..

- Chapter 3 -

Quotes of the day

If you do what you have always done

You will get what you always gotten 

- Tony Robbins

Research

3D printing in the nature

Thoughs

Ideas

Open up

Understanding

Sharing

Making of the brief...

Interesting visit, 
Thanks to Danner
Danner.com 

We meet in our teams during the day to share, inspire, give feedback, stay on track and the most important thing 

To collaborate

Thanks team 1 

- Chapter 2 -

My take off

PERFORMANCE SHOE

with 3D printet elements 

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To get a job as a designer 

create a portfolio that shows ..

_Virsual presentation (Brand design)

_Design brief (Product line manager)

_Branding of the product; logo (Branding + communication)

_Research

_Ideation by hand (thinking way)

_prototyping

_solutions

_materials (material developer, material designer)

_color design (color designer)

_modeling (3D modeling)

_rendering (by hand and digital)

_technical path (technical drawing, how does it work)

_packging

_P and P, point of purchase (present in store)

If you show this, you show you can do up to ten jobs in a company..

Expand your possibilities 

to get the foot 

inside the door

.

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To day quotes

If your actions inspire others to 

dream more 

learn more

do more

become more

you are a leader

 - John Adams 

- Chapter 1 -

624 

HOURS to finale presentation

25 

STUDENTS from around the world

5 

TEAMS to share, support and develop every individual design 

6 

FOOTWEAR CATEGORIES lifestyle, kids, dress, sustainability, made in US & performance 

The best projects will attend 
FN-Platform Show in Las Vegas in August 2013

BUT

THIS IS MUCH MORE THEN A COMPETITION

..

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Quotes of the day

There are two important things that will happen in your life

1. The day you were born 

2. The day you discover why

First day - ten hours, visit from Wacom and a kick off from D´Wayne Edwards

D´Wayne Edwards 

Wacom

- Chapter 0 -

Hi everyone

The next weeks I will update regularly about my adventures in Portland, Oregon 

where I, along with people from around the world will design shoes 

at Pensole Footwear Design Academy 

under the leadership of 

top footwear designer D'Wayne Edwards in

Future of Footwear 

Class of 2013

Enjoy, 

iben

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Trust your instinct

Remember where you came from

and then..

.. go somewhere completely new

 - The Lincoln Motor Company

Future of Footwear homepage

Future of Footwear

Pensole Footwear Design Academy, Portland, OR

Pensole Footwear Design Academy

Platform where you participate in competition for a spot on future courses

Mesh01

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